best swiss watch brands

Best Swiss Watch Brands – The Best Of Modern Day Watchmaking

You may have seen a lot – if not almost all – watches with the term ‘Swiss Made’ embedded on the dial.

Timepieces labeled as such have passed a series of tests to ensure their quality describes the standards in watchmaking followed in Switzerland.

People have come to trust watches stamped with the said words, knowing that they’re wearing a timepiece they can rely on all the time.

If you may not notice, the most famous luxury brands are often Swiss-made.

This adds another point to the credibility and quality that Swiss watch brands have to offer.

Reading the points made on the superiority of Swiss-made watches, you might want to get your hands on one.

With that, we’ve created a list of the best Swiss watch brands authentically originating from the said country.

The Most Highly Recommended Swiss Watch Brands

Here’s a list of the best Swiss watch brands you should consider adding to your collection.

Tag Heuer

Tag Heuer is one of the luxury Swiss watches that manufacture other fashion accessories aside from wristwatches.

The company was founded by Edouard Heuer in 1860 and has now installed its headquarters in La Chaux-de-Fonds.

They’re one of the first watchmakers to manufacture chronograph wristwatches in history.

Tag Heuer is known for creating fashionable precision watches with a sporty and retro feel.

They have hundreds of casual, diving, dress, luxury, and sports watches featuring various complications like tourbillon mechanisms and chronograph movements.

Price Range: $750 to $180,000


Omega is undoubtedly one of the most renowned luxury Swiss watches not only for their design, quality, and functionality but also for its huge contributions to the industry.

The company started in 1848 and has been astounding the world with its innovations that even captured the attention of NASA and the Olympics.

The company garnered even more attention when some of their watches were used in several James Bond films.

Carrying the torch of Omega is the Speedmaster and Seamaster series.

Their prominent for their chronograph movements, high water resistance ratings, legibility, and sporty look that define what a gentleman’s watch should be.

Their overall quality and functionality make them one of the best Swiss watch brands ever.

Price Range: $1,500 to $36,000


Breitling is a luxury Swiss watch brand based in Grenchen.

It was established by Leon Breitling in 1884 with the aim of producing high-precision aviation watches.

All watches they make – both quartz and automatic – are subjected to rigorous COSC testing.

This is why they release only high-quality products to the market.

Breitling is best known for their chronograph Navitimer series which has become the standard for pilot watches.

They also have the SuperOcean models best used for underwater activities and the Premier series which features sporty-looking timepieces that can also function as dress watches.

Price Range: $1,600 to $40,000


Zenith is a company that has been offering luxury Swiss watches since 1865.

The company has won thousands of awards and recognition for their expertise in creating precision timepieces.

Zenith is also the first manufacturer to ever unite each and every step of the watchmaking process under one roof.

From movements and cases to dials and straps, all are created under one building.

Zenith is prominent for making the first automatic chronograph under the name El Primero.

Its movement is highly accurate that it has become the reference for precision in the industry.

Price Range: $2,800 to $21,700


The International Watch Company (IWC) was founded in 1868 in Schaffhaussen, Switzerland.

IWC is one of the luxury Swiss watches recognized for having the highest quality and score in technical benchmarks.

They’re also known for bringing innovative winding movements into the industry, allowing high precision and exquisite complications.

As one of the few watchmakers with unbroken history of operation, they boast their safekeeping process for spare parts which allow them to repair every watch they’ve ever made since their establishment.

IWC is known for their Portugieser and Portuguese collection which have minimalistic designs.

They also have chronograph sports watches under their Aquatimer and Ingenieur series.

But what stands out the most among their watches is the Grand Complication series which exhibits luxury, quality, and complexity.

Price Range: $3,200 to $230,000


Jaeger-LeCoultre, or more commonly known as JLC, was founded in 1833 by Antoine LeCoultre.

The brand is famous for its countless patents and inventions in the movement technology, design, and complications.

The company is now owned by the Richemont group which also manages luxury Swiss watches like A.

Lange & Sohne, Baume & Mercier, and Vacheron Constantin.

One of the most famous creations of JLC is the Reverso model which enables the user to completely reverse the watch face and protect the dial crystal from potential damage.

They’ve mastered the watchmaking craft that they’re able to equip tourbillon and other complications in their reversible case models.

Price Range: $3,300 to $15,100


Rolex might not need that much of an introduction as it’s probably the most famous brand that everybody knows.

Founded in 1905, Rolex made a name for itself by achieving milestones for its quality and functionality, in addition to the iconic designs of several of its models.

Their patented Rolex Oyster cases made it possible for their watches to withstand high underwater pressure that not many timepieces aren’t able to do.

The Submariner is undoubtedly their most famous model that other lesser-known brands take after its design and concept.

Other celebrated models of Rolex include the Day-Date, the Cosmograph Daytona, the Air-King, and the Oyster Perpetual.

For its quality and design, Rolex is simply one of the best Swiss watch brands out there.

Price Range: $4,500 to $97,800


Blancpain is the oldest manufacturer of luxury Swiss watches in the world.

Ever since its foundation in 1735, the brand has been creating only mechanical watches even during the Quartz Crisis period.

Each of their products is made through the traditional watchmaking process and passes through a series of tests before it’s approved for sale.

The decoration, engraving, and assembly of each watch is handled by a single watchmaker only, explaining the limited production of the company every year.

The name Fifty Fathoms has become synonymous to Blancpain due to its popularity and functionality.

The company also produces vintage models under their Villeret collection and highly complicated timepieces under the Grande Complication series.

Price Range: $5,700 to $115,000


Breguet is a Swiss luxury watchmaker that was established in 1775.

It’s a highly regarded watch brand all over the world that its patrons include monarchs, presidents, and other prominent figures.

The company is known for pioneering several watchmaking innovations like the tourbillon.

In 1999, the company became a subsidiary of the Swiss Swatch Group.

Breguet is known for its Classique, La Marine, and Heritage collections that have variants suitable for both men and women.

They have a range of designs starting from those with a vintage look to timepieces with sporty chronograph subdials.

Price Range: $7,000 to $125,600

Patek Philippe

In 1839, Patek Philippe, one of the most prestigious luxury watchmaker in Switzerland, was established.

They’re well-respected in the industry for being one of the oldest surviving watchmakers with uninterrupted operations and creator of mechanical watches with gorgeous complications.

Their craftsmanship and expertise in the field is the reason why they’re the brand of choice of historical figures, presidents, scientists, royalties, and artists all over the world.

Their Nautilus collection is the most celebrated model among its products.

But for collectors looking for one-of-a-kind timepieces, Patek Philippe models with tourbillon features, perpetual calendar functions, chronograph movements, and other complications are the must-haves.

Check out the homages here

Price Range: $10,000 to $25,000


Most of the notable timepieces we see today are made by the best Swiss watch brands in the world.

Seeing the label ‘Swiss made’ on a watch adds trust and confidence in the quality of the accessory.

Even the most notable and expensive brands are luxury Swiss watches and this fact says a lot about the reliability of timepieces originating from the said country.

So, if you’re looking for a watch you can fully trust, go for those made by the best Swiss watch brands we’ve listed above.