is chrono24 legit to buy watches

Is Chrono24 Legit – Updated Guide 2024

Wondering if Is Chrono24 Legit?

Our updated 2024 guide covers all you need to know to avoid getting scammed.

If you’re an avid watch lover, then you must have heard about Chrono24.

And for those who have no idea, Chrono24 is ranked as one of the most extensive online stores for luxury smartwatches.

Launched in 2003, the company is headquartered in Germany and has become the go-to platform for quality luxury watches.

Without a doubt, Chrono24 has proven to be a fantastic resource for both buyers and sellers.

With sellers from over 90 countries and over 10,000 watches sold every month, there are many reasons why both buyers and sellers love Chrono24.

Now, the big question on the lips of many watch lovers is this, is Chrono24 legit?

Read on as we have put together an honest and extensive review of the platform.

Hopefully, this should help you make a better decision when shopping for luxury watches.

What is Chrono24?

Chrono24 is a full-blown tech company that kicked off in 2003 and has its headquarters in Germany.

Since the company started in 2003, it has grown to over 200 employees in popular cities like Berlin, Karlsruhe, Hong Kong, and New York.

The company enjoys a lot of patronages as they see around 220,000 visitors per day.

As of the last count, the platform boasts of sellers from over 90 countries.

When it comes to offering luxury watches, no platform does it better than Chrono24.

We love the fact that they offer competitive pricing for their products and feature a vast array of luxury watches to select from.

Thanks to their reputation and track record, the company reportedly sells over 10,000 watches every month.

Pros and cons of Chrono24

If you have always been interested in getting luxury watches for the best price, then you’ll not be disappointed to give Chrono24 a try.

And with lots of fantastic watches to select from, we are sure you’ll find one that ticks all your boxes.

But like many online stores, Chrono24 has some pros and cons you should have up your sleeves before settling for any deal.

Here, take a look at some pros and cons of Chrono24.


  • Extensive range of luxury watches and brands to choose from.
  • Extensive lists of payment options.
  • Guaranteed shipping to your address.
  • The platform is super easy to navigate.
  • Impressive escrow account services.
  • Offers highly collectible pieces.
  • Impressive customer experience.


  • The market is saturated with private sellers.
  • There is the possibility of ending up with fake brands of luxury watches.
  • No explicit authentication of watches.

Has Chrono24 risk with fake watches

By now, you should already know that Chrono24 is a comprehensive platform where you can easily shop for luxury watches.

But guess what, because Chrono24 is a huge platform, you can sometimes find questionable timepieces listed for sale, and that includes defective or fake watches.

This makes it quite a challenge picking an original watch from the sea of options listed for sale.

And because the platform only connects buyers to sellers, they have minimal control over what is listed on their platform.

Sure, they do some vetting, but it isn’t enough to rid the platform of fake watches.

To be on the safer side, make sure you know the seller, especially when buying from an individual seller.

On the flip side, if you’re buying from a dealer, it will make sense to check their reviews.

Thanks to reviews, you can quickly and easily tell if a dealer is good, customer-oriented, and offers watches that live up to their reputation.

Three alternatives to Chrono24

The online luxury watch market is growing at an incredible pace.

Today, there are many online platforms where you can easily shop for original watches without sweating it.

So, if you’ve tried Chrono24 and still not satisfied, you’ll find these alternatives worth exploring.


eBay is among the most extensive online marketplaces.

But while the platform isn’t widely recognized as a watch marketplace, eBay boasts an impressive collection of luxury watches customers will love.

For the company, the watch niche is one of the company’s most important revenue streams.

And according to stats, eBay sells one quality watch every 5 seconds.

eBay performs better than other watch platforms because they have set up a verification and authentication process to vet the authenticity of watches listed for sale on their platform.


If you’re on the market for a quality timepiece, then you must have come across Jomashop’s online watch store.

And just like many luxury watch platforms, Jomashop online watches store offers a wide array of quality watches, including big names from some of the industry’s best brands.

We love the fact that they offer both women’s and men’s watches.

From as low as $50 to the $1 million marks, you are sure to lay your hand on quality watches that suit your budget.


CataWiki is a well-established online watch platform.

Albeit auction, the platform is famous for offering vintage timepieces at extraordinary prices.

The platform is active worldwide and provides support for 14 languages, including English, Spanish, Dutch, French, German, Chinese, Russian, and more.

Besides watches, CataWiki also offers a fantastic variety of vintage goods, including cars and stamps.

That said, their watch business makes up for the company’s biggest revenue streams.

If you’re looking for an incredible deal on a timepiece, this marketplace is an excellent alternative to eBay and Chrono24.

Frequently asked questions

Is it safe to buy from Chrono24?

Chrono24 has a zero-tolerance policy towards counterfeit watches.

This helps the company rid its platform of fake watches.

Luxury watch brands like Breitling, Rolex, and others rarely go for a few hundred dollars.


if you have any doubt about the authenticity of any watch, refrain from striking a deal.

The truth is any deal that seems too good to be true probably is.

Do you pay tax on Chrono24?

Since July 31, 2020, the company decided to implement a 7.5% operational fee on all transactions carried out for watches purchased and shipped within the US.

Notwithstanding, the tax rate can be higher in some locations.

Can you negotiate on Chrono24?

One cool thing about Chrono24 is that buyers are allowed to negotiate with sellers.

This will enable buyers to negotiate for a better deal.


Shopping on Chrono24 provides buyers the opportunity to buy quality luxury watches at excellent prices.

But while shopping, make sure you do your due diligence, so you don’t end up with a shoddy or fake timepiece.

Always double-check customer reviews while shopping; this way, you’re on the safer side.